プレミアム国産材ブース

Tokyo JAPAN
for Japanese premium woods
国産木材の高付加価値を演出

This project is a pavilion for the promotion of national lumber at Japan Home Show 2013 TOKYO Big Sight, the largest exhibition of building materials in Japan. Unfortunately most of the pavilions are boring because the pamphlets and samples of materials are just displayed in their booth.

For the sake of attention from the general public, we tried to design an extraordinary space, where you feel as if you come into the forest despite in the urban city Tokyo, in fact. Since the natural lumbers are products of all over Japan, 12 companies from 12 districts participated in the event in total. Thus, we thought the pavilion should be like a bar, where the customers in

Tokyo and staffs from each district can talk together.

As the shop curtain of the bar, we utilized the national wooden tag with the name of each company and district. After passing through the wooden tag, you can have more information about the lumber in the blissful space surrounded by the natural wood with fragrance. The wood curtain can be the equipment of the entrance, which connects the forest and urban city.

需要減に悩む日本各地の国産木材関係者が一丸となって、東京ビッグサイトで行われる催事において、各地自慢の木材の品質をアピールすることになり、その展示ブースのデザインを監修しました。日本各地の素晴らしいヒノキや杉材などを細かい端材にして、木材のれんを提案しました。のれん1本ずつ産地が異なり、底部には産地の焼き印を入れて頂きました。広い展示会会場でまず目を引くこと、近づいて触って、発見があること。そうして、ブース内で待機する各地の木材関係者との対話が生まれることを意図しました。

 

概要

事業主:株式会社古川ちいきの総合研究所

デザイン監修:川西康之 + ICHIBANSEN / nextstations

施工者:合同会社ばうむ他

copyright (C) Yasuyuki KAWANISHI + ICHIBANSEN / nextstations all rights reserved.

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